Wednesday, March 05, 2008

A Little Honesty about Honest Tea

With Coca-Cola's announcement on February 5th that it's acquiring a 40% stake in Honest Tea, another up-and-coming company up-and-came.

But you wouldn't have noticed by looking at Honest Tea's label: not much on that end changed.
In fact, it's harder and harder to perceive which of your favorite brands are now sub-brands of the Big Guys.

In Grub, I include a graphic inspired by the work of pioneering food researcher, Phil Howard, of Michigan State University. He's been tracking the consolidation of the food system, particularly in the organic sector, for years. On his site, you'll find eye-opening graphics, like this one: